About
One person, start to finish
You talk to the person who builds it. No account manager, no handoff, no proposal until you have had the call.
Tyler Gori
Founder, Shoebill Design Studio
- Based in
- Los Angeles, California
- First call
- Twenty minutes, no pitch
- Replies
- The same business day
- Works in
- Home services, law firms, clinics and practices
- Built by
- One person, in the United States. Nothing outsourced overseas.
The story
Why the studio exists
Most business websites are judged in a few seconds and lose work silently. Nobody who leaves says why. The owner sees a quiet inbox and assumes the market is slow, when the page was slow, or the form never delivered, or the site simply looked like nobody was home.
The studio exists to make that visible and then fix it. Every engagement starts by reading the site from the outside, on a phone, the way a stranger meets it. What we find sets the work, and what we change gets measured against a date.
Before the studio
Tyler spent his earlier career at HubSpot, analyzing small and mid-market businesses from the first click to the closed deal: where leads came from, where they stalled, and where technology and AI could grow the business while cutting cost.
The part he liked most was picking a business apart and finding the places to scale it while removing waste, with new processes, workflows and software. The studio is that job, done for owners rather than for a software company, and starting with the one thing every owner can see: the website.
How the work runs
One conversation about what is broken, then a written scope with a figure and a timeline. Nothing starts until you have read it. Then a real URL from the first weeks, better every week, so decisions get made on the thing itself and not on a slide.
The site, the CRM and whatever runs the field are treated as one system. A lead that arrives telling you which ad or search brought it is the job; a pretty page that loses the lead on the way to the inbox is not.
At launch you get the accounts, the code and a walkthrough. A defect in what we built is fixed without an invoice. You have one person to call when something upstream changes.
What gets measured
Four things, before and after: how long a visitor on a phone waits before anything appears, whether every form delivers and where it lands, whether each inquiry carries its source, and how many inquiries arrive in a month.
A number without a date on it is marketing, so every figure on this site says what was measured and over how long. Yours will be held to the same standard, which is also how you will know whether the work paid for itself.
Positions
What we do not do
- Stock photography. Your work, your people, your building, or nothing.
- Figures without a window. Every result on this site says when and over how long.
- A proposal on the first call. You get the read first, in writing, whether or not you hire us.
- Accounts in our name. Domain, hosting, code and every login are yours from the first day.
- A site you cannot change yourself. Every word on the page is a field you can edit.
- Outsourcing. Nothing is shipped overseas. The person you talk to is the person who builds it, in the United States.
The first call
What the first call is like
- We have already opened your site on a phone and submitted your own form before it starts.
- Twenty minutes. You describe what is broken; we show what we found, on your own site, on screen.
- We tell you whether we can help. If we cannot, we say who might.
- You leave with the three things costing you the most work, named and in order.
Start with one call
Twenty minutes, on your own site. You keep the read whether or not you hire us.
- The read arrives in writing within a business day of the call.
- No proposal on the call. If there is one, it comes after, with a figure.
- Everything we build is in your name from the first day.