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Stone Care of Arizona
An early-2000s website rebuilt as a modern layout built for conversion: a clear call to action on every page, and forms that carry the source of every lead into the CRM.
View case studyServices · Blog Writing
Articles that answer the search
Articles written for the questions your customers actually type, in your voice, published on your site with the search work done.
Who this is for
Sound familiar?
A site that ranks for your name and for nothing else
- 01
Your site ranks for your business name and for nothing anyone types before they know you exist
- 02
You have a blog with four posts, and the last one is from the year you launched
- 03
Your team answers the same questions on the phone every week and none of them are written down
- 04
You have paid for articles before and would not put your name on what came back
We know we should be publishing, and nobody has the time
What you get
What you get
A topic list built from what people search for in your trade and your area, agreed before anything is written
Articles written from your process and your materials, in your voice, reviewed by you before they publish
Each one published on your site with its title, description, schema and internal links in place
A short monthly note on what went up and what it has started ranking for
How it runs
How it runs
- Investment
- Scoped on the first call
- Timeline
- Fixed in the written scope before work starts
- What moves the figure
- How many articles a month, and how long each one runs
- Whether the topic research exists yet, or we are doing it
- How much of your own material, photos and process there is to draw on
Find the questions
We start with what people in your area type into a search engine about your trade, and with what your own team gets asked on the phone. That becomes a written list of topics, each with the question it answers, agreed with you before anything is drafted.
Draft from your materials
Each article is written from how you actually do the work: your process, your photos, your answers. Claims are checked against your own documents and the manufacturer's, and anything we cannot source is left out rather than guessed.
You review, we publish
You read every draft before it goes up. Once you approve it, we publish it on your site with the title, description, schema and internal links done, so it is a page that can rank rather than a post that sits there.
Report and adjust
Each month you get a short note on what was published and what it has started ranking for. Topics that are working get more of the calendar. Topics that are not get dropped.
Related work
Where we have done it
Questions
Before you ask
Who owns the articles?
You do. They are published on your site, under your name, and they stay there whether or not we keep working together.
How many should we publish?
Fewer than you think, written better than most. One article a month that answers a real question does more than four thin ones. We agree the number in the scope, and we do not pad it.
Can you write about our trade specifically?
That is the point of starting from your materials and your team. We do the research, you correct us where we are wrong, and nothing publishes until you have read it.
Not sure which one you are?
That is normal. Most businesses are in two at once. One call and we will tell you where to start.