Blog
Being found by people who do not know your name yet: service pages, town pages, the map pack, and where AI assistants get their answers. For businesses that rank for their own name and little else; start with why your site only shows up for your name.
AI assistants recommend businesses by quoting pages they can read. What the research says about which pages get cited, and how to write one.
Less than the agencies selling packages will tell you, and more deliberately. What the citation data says about volume, and a realistic schedule.
A service area list in your footer does not make you findable in those towns. What works, what is thin content, and where your site stops mattering.
If you only come up when somebody already knows your name, your site is not doing the one job that brings new customers. Why, and what changes it.
