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Stone Care of Arizona
An early-2000s website rebuilt as a modern layout built for conversion: a clear call to action on every page, and forms that tell the CRM where every lead came from.
View case studyServices · Websites
Websites that win the work
A site that wins the job when someone searches for you, and that you can change yourself.
Who this is for
Sound familiar?
No real web presence, or one that embarrasses you
- 01
You are winning work on referral and losing it the moment somebody searches for you
- 02
The site was built by someone who has since stopped answering email
- 03
You are paying for ads that land on a page nobody would buy from
- 04
You want to publish your own changes without opening a support ticket
I send people to our website and then apologize for it
What you get
What you get
A designed and built site on a host you own, fast on a phone
Forms that reach your CRM and tell you which ad, search or referral brought each lead
Titles, descriptions, schema and canonicals on every page, done once, done right
A content editor you can use, and a written handover you can hand to anyone
How it runs
How it runs
- Investment
- In writing within 24 hours of the first call
- Timeline
- Simple builds live in five business days; larger ones get a date in the written scope
- What moves the figure
- How many distinct page types there are, not how many pages
- Whether the words and photos exist yet, or we are producing them with you
- What the forms have to connect to, and how many systems that touches
The figure is in writing within 24 hours of the first call, with what is included, what is not, and the date. Small fixed-scope builds get their figure on the call; larger ones after a short read of what you have. Either way you see the number before you commit to anything.
Audit what you have
We crawl the existing site and read what is actually there: the pages that rank, the ones nobody visits, the forms that work and the ones that quietly do not. You get a short written read on whether it is worth building on.
Structure and words first
Before anything is designed we agree what pages exist, what each one is for, and what it says. Design that starts before the words are settled gets redone. This is the step that stops that.
Design and build together
You see real pages on a real URL from early on and we make decisions on them, not on mockups. Type, color and layout are set as a system so every page after the first is cheaper than the first.
Launch, measure, hand over
We switch the domain with a rollback ready, confirm analytics and form delivery on the live site, then walk you through the editor on your own content. Everything is in your name before we call it done.
Related work
Where we have done it
Concept studies carry the dashed frame: how we would approach that kind of engagement, and what we would measure.
HealthcareConcept study
Mountain View Orthopedics
Appointment requests tripled, and each one arrives already routed to the right specialty
View case studyLegalConcept study
KC Personal Injury Law
First call to a new case in four minutes instead of three and a half hours
View case studyReading
Before you decide
The articles behind this service, written from the work.
Lead Conversion
Your quote button can be dead for six seconds and nobody will tell you
A form that records every submission can still be losing you customers. What we found on a 34-form site, and the two habits that would have caught it.
Marketing
Does every service you offer need its own page?
One page listing eight services will not rank for any of them. How to decide what deserves its own page, and what happens when you make too many.
Consumer Psychology
Why the first thing somebody reads about you decides the rest
People anchor on the first piece of evidence they see and read everything after it in that light. What that means for where your proof sits on the page.
Questions
Before you ask
What if we already have a designer?
Then we build what they design, and we make sure it survives contact with real content, real phones and real search engines. We are happy in that role. If you have no designer, we design it, and we tell you which we are doing before the scope is written.
Do we have to move hosts?
Not if the current host is sound. We will tell you whether it is. When we do recommend a move it is for a reason we can name, usually speed or a host that has stopped being maintained, and the new account is yours from the start.
Can we make changes ourselves afterwards?
Yes. Every site we build has a content editor your team can use without touching code, and every piece of text on the page is a field in it. We walk you through it on your own content at handover, and the written guide stays with you.
How much is it?
In writing within 24 hours of the first call, with what is included and what is not. Small fixed-scope builds get their figure on the call; larger ones after a short read of what you have. You see the number before you commit to anything.
How long does it take?
Simple builds are live in five business days from the written scope, and a 48-hour rush is available. Larger builds get a date in the scope before anything starts, and you see the work on a real URL as it goes.
Not sure which one you are?
That is normal. Most businesses are in two at once. One call and we will tell you where to start.