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Shoebill Design Studio

Portfolio

Every number here says when

A number with no timeframe is marketing. Each of these says what was measured, and over how long.

Measured work

One engagement, every figure sourced

One engagement, one record, and figures we can stand behind because we took them ourselves.

Stone Care of Arizona

An early-2000s website rebuilt as a modern layout built for conversion: a clear call to action on every page, and forms that tell the CRM where every lead came from.

65-page Webflow site, 34 forms, HubSpot and Housecall Pro · Phoenix, AZ · Ongoing, from June 2025

A stone restoration company in the Phoenix metro with a 65-page Webflow site laid out the way sites were in the early 2000s, a HubSpot CRM, Housecall Pro for scheduling and estimates, and a quote calculator that had to agree with a 958-item price book. Each tool worked on its own. Together they had gaps you could only see by looking at all of them at once.

Stone Care of Arizona homepage with the hero, navigation and Get a Free Quote link

June 2025 to August 2026

Booked jobs

2.2×

increased, more than doubled

June 2025 to August 2026

Revenue

$75K a month

increased, up from $32K a month

June 2025 to August 2026

Website conversion rate

+220%

Concept studies

How we would approach it

Three engagements as we would run them, for three kinds of business. Each names the problem, the build, and the figures we would track from day one. Each is labeled as a concept so nobody reads it as a record of work.

HealthcareConcept study

Concept homepage for Mountain View Orthopedics: mountain hero, Request an Appointment button and a specialty picker

Mountain View Orthopedics

Appointment requests tripled, and each one arrives already routed to the right specialty

View case study

LegalConcept study

Concept homepage for KC Personal Injury Law: roadside hero, Discuss Your Case button and three practice area tiles

KC Personal Injury Law

First call to a new case in four minutes instead of three and a half hours

View case study

Home servicesConcept study

Concept homepage for Citywide HVAC: outdoor unit hero, Schedule Service button and a What does your home need panel

Citywide HVAC

No-cool calls booked in under ten minutes, including nights and weekends

View case study

Yours could be the next one

One call. You describe what is broken, we tell you whether we can help and what it would involve.

  • Twenty minutes, and we have already opened your site on a phone before it starts
  • You leave with the read whether or not you hire us
  • Everything we build is in your name from the first day
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Or call 480-625-0557

Replies the same business day.