KC Personal Injury Law

A three-attorney personal injury firm spending heavily on search and losing most of what it bought. Someone hurt in a wreck fills in forms at three firms in one sitting, and the first to get a human on the phone usually keeps the case.

• The firm averaged three hours and forty minutes to that first call, because the form went to a shared inbox a paralegal checked between other work.
• The form asked nine screens of questions but none of the three that decide whether a case is worth taking.
• Attorneys spent most of a working day each week on the phone with people they were never going to represent, while the cases that mattered waited behind them.

Rebuilt around three practice areas, written for what a hurt person searches in the days after it happens, and fast on a phone, because that is the device this arrives on.

• One page each for car wrecks, truck wrecks and slip and fall.
• The form asks four things: what happened, when, whether anyone has been treated, and whether an insurer has been in touch. Everything else moved to the call.
• A small intake tool behind it creates the matter in Clio, texts the person within a minute to say an attorney is about to ring, and pages whoever is on intake with the four answers already on screen.
• Ad click identifiers travel with the lead into Clio, so the firm can see which campaigns produce signed cases rather than form fills.
• A submission that does not clear the firm's own thresholds goes to a paralegal with a referral script instead of pulling an attorney off other work.

Response time went from hours to minutes, and the person answering the phone had the case in front of them before it rang.

• Signed cases rose by nine a month on the same spend.
• Attorney time lost to calls that were never going to be cases dropped from most of a day each week to a few hours.
• The partners can follow a single path from a click to a signed engagement letter.
• Every figure above was measured over ninety days either side of launch.