Lead Conversion
Your quote button can be dead for six seconds and nobody will tell you
A form that records every submission can still be losing you customers. What we found on a 34-form site, and the two habits that would have caught it.
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Lead Conversion
The path from a visitor to a call: forms, buttons, speed, and the places a lead quietly goes missing between the page and your inbox. For anyone whose traffic looks fine and whose phone does not ring to match; start with the article on where your leads come from.
Lead Conversion
The form works. So why is the lead not in your CRM?
A form can accept a submission and still fail to deliver the lead. Here are the four places it goes missing, and how to find out which one is yours.
Lead Conversion
How many fields should a quote form have?
Every field you add costs you submissions, and some of them earn it back. How to decide which questions belong on the form and which belong on the call.
Lead Conversion
Why your leads arrive with no idea where they came from
If most of your leads show up as direct traffic, the forms are the reason, not the analytics. Here is what to check and what it costs you.
Questions answered here
- How do I find out if my own quote button has this problem?
- Every submission reaches our inbox. Isn't that enough?
- What would have caught the dead confirmation page sooner?
- How would I even know leads are missing?
- Our notification emails come through fine. Is that not proof?
- Could a required field be causing it?
- Is a notification email enough on its own?
- How often should this be checked?
- Is a shorter form always better?
- Should the phone number be required?
- What about a dropdown for which service they need?
- Do address fields hurt?
- Where does the captcha fit in?
- Can I fix this without rebuilding the site?
- Does this apply if we only get leads by phone?
- Our analytics says most traffic is organic. Is that not the same thing?
- What about UTM parameters? We already use those.