Marketing
Does every service you offer need its own page?
One page listing eight services will not rank for any of them. How to decide what deserves its own page, and what happens when you make too many.
Blog
Marketing
What a site has to say, how often you actually have to publish, and how to tell the difference between activity and results.
Marketing
What should the main button on every page say?
Submit, learn more, and get started all cost you calls. What a button should say, and why every page needs one obvious action instead of three.
Marketing
How slow is too slow on a phone?
The threshold is two and a half seconds, and most local business sites miss it badly on a phone. How to measure yours and what usually causes it.
Marketing
What somebody decides about your business in the first ten seconds
Most visitors judge whether you are worth calling before they read a word. What they are reacting to, and what to change first if the answer is no.